What is influencer marketing?
Influencer marketing is a type of marketing that focuses on using individuals with mass influence to drive your brand's message to the mass market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you.
Such individuals include celebrities, bloggers, social media stars and thought leaders among others.
What we do
Paneva finds and manages a pool of influencers and partner with media outlets to provide influencer marketing and earned media to brands and businesses. Based on the target audience profile of our clients, Paneva steps in to match businesses to the right influencers and media outlets.
Paneva then help brands and businesses to promote their content and communicate their message across different social media platforms such as Facebook, Instagram and Youtube. In addition, we partner with media outlets such as magazines and online publications to boast reach and impact.
Who we work with
A range of organisations engage or collaborate with us to promote their message to the right target audiences. Such clients include:
• Brands and private labels
• Event organisers
• F&B eateries